Free Range Librarian: A9: All Your Base Are Belong to Us
While I agree that everyone should read and understand privacy policies (and EULAs) — and always question flacks — I think the concern about a9 is misdirected. Amazon is already a “Big Ol’ Company,” and is not going to sell a9.com. However, they will use the information to determine how to sell more products on their site.
Amazon has great tools for finding media. For example, last year’s rollout of “Search Inside the Book” is revolutionary. However, as Amazon expands their sales into more non-media items, they’ve realized that search is “hard.” With a book, once you have several data points, you can confidently say “People who shopped for ‘Cat In the Hat’ also shopped for ‘Green Eggs and Ham'” This doesn’t map very well to products like jewelry, musical instruments, or KitchenAid mixers. As a data-driven company, Amazon needs a way to suggest products.
They couldn’t buy/exclusively partner with Google or Yahoo, so they started their own search subsidiary to complement and leverage their other acquisitions (IMDB, Alexa).
Personally, I don’t use a9 as I prefer google.
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Jen in Transition
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